For the first 1804 years of modern History, the worldwide human population was under 1 billion people. Then in 123 years (from 1804 to 1927) the world population doubled to 2 billion. Today, there are 7.8 billion people on Earth and it only took from 1999 to 2011 for it to go from 6 to 7 billion.

The best way to represent human population growth is by using what is commonly known as the exponential growth curve. Bacteria that double at every generation display the same growth pattern. …


Since the industrial revolution, Western societies have been growing at an exponential rate. Whether we look at population size, GDP, fuel consumption, or any other common metric, we find the ever-increasing curve of exponential growth.

The dominant economic theory of the past 100 years teaches us to see this curve as a positive, especially when it comes to GDP or any market-related metric.

In order to sustain this sort of economic growth we have, over the last 50 years, been following the neoliberal agenda established by likes of Thatcher and Reagan. …


The real danger behind rising temperatures has got nothing to do with warming.

Global warming is not what will destroy society as we know it, displace billions of people and push billions more into poverty. These will be the results of knock-on effects, due to a rise in temperatures we failed to control.

It isn’t a 1.5°C increase in temperatures that will force the population of over 23 million people in Taiwan to abandon the island, it isn’t a 1.5°C increase in temperatures that will cause mass immigration of the 28 million people living in Madagascar, it isn’t a 1.5°C…


In today’s market it has become essential that any entrepreneur beginning on their new business venture keep sustainability in mind. It is not just a moral and ethical requirement that every one of us takes responsibility for their environmental impact, it has become a financial necessity for any new business. Consumers across industries are placing the environmental credentials of the products they buy increasingly high in their list of concerns. The demand for sustainable products is leading the growth of the sector in anything from food, to fashion, to cars…

Any new business needs to differentiate itself in order to…


You may have been one of the many who, like me, started seeing photos on social media of dolphins coming back to Italy, deer roaming around London and badgers in the streets of France and who thought: “Maybe there is a silver lining to this crisis, nature may be able to recover from some of the manmade damage we have caused…” You may even have thought that this was good news for the future and that we may finally be seeing the end of all the environmental destruction we have caused. …


The sudden lockdown of Italy was the first sign that the West was entering a new era in business and possibly even society. Not long after, we saw Spain, France, Germany, the UK and the US close their borders, shut down businesses and begin policing populations in a way most of us have never experienced. The shockwaves this has sent through the business world have only just begun to be felt with mass job cuts and production grinding to halt virtually overnight.

As an impact start-up founder looking up to 2020 as the year where everything was going to pick…

Flavio Affinito

Scientist and entrepreneur looking to make the world a better place. Society needs an overhaul and some new ideas, follow to discover mine and share yours.

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